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Making the invisible visible — PoliDashboard is an app for tracking political advertisements on Meta-owned advertising platforms such as Facebook and Instagram. It is designed to help voters, journalists, campaign staffers and others to track the use of targeted ads around social issues, elections or politics. The data is automatically updated every day via the Facebook Ad API.
The dashboard is developed by the Social Media Lab at Toronto Metropolitan University as part of an international election transparency initiative. Country-specific dashboards are presented in partnership with select academic and civic partners in countries where the Facebook Ad Library is available.
See the About page for up-to-date information about PoliDashboard and our various academic and civic partners.